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Demographic - Ethnicity - African American

SegmentDemographic --> Ethnicity --> African American
Segment NameAfrican American
Parent NodeDemographic - Ethnicity
DescriptionAfrican American - Indicates ethnicity associated with an individual's surname, first name, and geographic location. Breaks down the ethnicity of individual's surname to their country of origin. African Americans with surnames derived from other countries of origin are coded with a confidence code of 1-4 based on geocodes that indicate the likelihood that someone in these geocodes with these names is most likely of African American decent.
Total People1,024,073
Total Email1,024,073
Total Phone1,152,727
Count Date2025-07-01
Postal AvailableYes
Email AvailableYes
Email Deployment AvailableYes
Phone AvailableYes
Job Title AvailableYes
Employer AvailableYes
Alumni AvailableYes
Postal CPM Cost$80.00
Email CPM Cost$150.00
Email Deployment CPM Cost$150.00
Phone Select CPM Cost$20.00
Gender Select CPM Cost$10.00
Age Select CPM Cost$10.00
Job Title Select CPM Cost$10.00
Employer Select CPM Cost$10.00
NAICS/SIC Select CPM Cost$10.00
Sales Volume Select CPM Cost$10.00
Employee Size Select CPM Cost$10.00
Education Select CPM Cost$10.00
Ethnicity Select CPM Cost$10.00
Income Select CPM Cost$10.00
Pets Select CPM Cost$10.00
Property Select CPM Cost$10.00
Donor Select CPM Cost$10.00
Geography Select CPM Cost$10.00
Sports Interest Select CPM Cost$10.00
Travel Interest Select CPM Cost$10.00
Health Interest Select CPM Cost$10.00
File Delivery Fee$50.00
File Suppression Fee$100.00
Email Message Setup Fee$100.00